The WhatsApp application can be a very valuable resource for enhancing interactivity with your Web radio or Web TV audience. This is due not only to all the features the app offers but also to the preference that the Brazilian public has for it.
To better understand the relevance of WhatsApp in the communicational landscape of our country and how to leverage it to boost your audience's interactivity, keep reading this article!
Why Not Leave WhatsApp Aside?
It is very important to create a plan of activities that includes the use of WhatsApp in your audience interaction resources. This is because 120 million Brazilians are users of this network.
Moreover, it is worth noting that of all the Internet accesses in the country, more than 80% occur via smartphones. Therefore, it is very likely that this is one of the main media through which your Web radio or streaming channel is accessed. In this context, also know that 98% of Brazilians who use smartphones also use WhatsApp.
All this data indicates that the app is an ideal means of communicating with your audience. It offers broad access to your listeners or viewers, with the added advantage of providing various features that, if well utilized, can add much more value to your channel.
Are you already convinced that WhatsApp has the potential to enhance your station's interactivity? Then keep reading to discover how to use it to your advantage!
Open an Agile Communication Channel
With the advent of the Internet and, subsequently, smartphones, communication media have undergone a revolution. Communication that was basically one-way gained a two-way channel. Furthermore, for channels that already opened space for audience participation, these resources greatly accelerated the speed of information exchange, which previously depended on letters or phone calls.
In other words, WhatsApp eliminates many communication barriers between you and your audience. It adds a lot of speed to the exchange of information and allows for managing contacts with a smaller team and much less logistics.
Therefore, reserve a phone line solely for use with the app. The next step is to widely promote this contact channel throughout your programming. Through it, in addition to the suggestions you will see later in this article, your own audience will provide insights on how to improve communication and interactivity.
Your Audience at the Forefront of Programming
With the increased ease of interaction, you will open up much more space for your audience in your programming. Thus, one of the simplest ways to make WhatsApp contribute to interactivity on your platform is to invest in your audience's opinions.
Some ways the app can help your audience feel valued include:
Increase Space for Music or Topic Requests
This aspect is crucial regardless of your communication channel's profile, whether it is a Web radio, FM, AM, Web TV, etc. Use the app to better understand what your audience wants to see or hear.
It is important to open a space for them to request songs, define topics, and deliver news. This strategy can be applied throughout your schedule or in specific programs. In other words, it has the potential to also assist in formatting individual programs.
Moreover, using this tool implies greater ease in creating optimized content for your audience. With your audience sending in topics, you not only reduce the content curation load but also automatically enjoy optimized content for your audience's profile.
A very popular use for this resource is, for example, in news or traffic programs. Users can send their own news, events, audios, and images, contributing to the richness of information and relevance of the program.
Therefore, clearly define what the audience participation spaces will be and plan the promotion of this system. Use creativity to make your audience participate interestingly in the programming.
And don’t be afraid of having low returns initially! Interactivity is a desired resource by all audiences and tends to scale in volume as viewers start participating.
Conduct Interviews and Surveys
The app can also be very useful for conducting interviews and surveys. However, although these contents may seem similar and can be easily created via WhatsApp, it is important to note that they should be conducted through different mechanisms.
Thus, for an interview, you can not only use the app's features but also make real-time contact with the interviewee at a very low cost. It allows your audience to send questions to the interviewee during the segment.
For conducting surveys, you can ask your audience to answer questions about the programming or any other topic. You can even read or display some of the responses on air to value your audience.
Create Promotions to Retain and Value Your Audience
In addition to all the strategies above, you can also use the app to manage promotions. This is especially interesting when conducting short-term actions that happen over a day or during a program, for example.
Thus, you interact with your audience and keep them connected to your program until the end. You can do this by promoting the promotion during the program and at the end drawing prizes for participants who send messages.
Start Using WhatsApp to Your Advantage Right Now!
As you have seen, WhatsApp offers various possibilities to increase interaction with your audience. The potential of this tool is limited only by your creativity!
But remember to structure your strategy for using the tool well. When promoting the resource, it is essential that you have a minimum structure to meet your audience's requests.
Want to learn more strategies to optimize your Web radio or Web TV? Check out the other articles on our blog!
Ready to take your radio to the next level? Visit the BRASCAST website and check out our plans! With our solutions, you will have all the necessary support to transform your radio into a true success.
