If you are part of the younger generations, you probably haven't developed the habit of listening to the radio daily. However, if you are not so young anymore, the radio has certainly been and continues to be a part of your days. This is because this medium is one of the favorites among Brazilians. Yes, that's right, even today, Brazilians continue to listen to (and a lot of) radio.
If you are not quite sure what leads people, amidst so many streaming services, podcasts, the Internet, TV, among others, to listen to the radio, you are in the right place. Today we will talk a little more about the reasons that lead someone to listen to the radio. Or rather, we will give you some reasons that will surely convince you to start listening to the radio right now. Ready? Let's go!
According to a survey conducted by Cantar Ibope Media, 90% of people living in the main metropolitan areas of Brazil listen to the radio daily. This percentage corresponds to 52 million Brazilians. In other words, when we talk about the reach that radio still has today, it is important to emphasize that it is not something small, but rather grandiose. Now let's get to the reasons.
1 - Radio as a Democratic Medium
Despite all the growing technological advancements, there are still some places where TV and the Internet cannot reach with quality signal. Just take a moment to think about it, and you will surely remember that more distant neighborhood where the internet signal is terrible. Remembered?
Well, with the radio, this simply does not happen. This is because we are talking about the fastest means of communication that exists today. Just remember the live broadcasts of football games made on the radio. Who is always the first to celebrate when a goal is scored? The person who is listening to the radio, of course!
2 - A Synonym for Speed
As we mentioned in the previous item, radio is the fastest means of communication that exists. But this does not only refer to its signal, which is the first to reach people. There is another aspect in which radio is also synonymous with speed: the dissemination and gathering of news.
Have you ever heard a news story broadcasted on the radio? Certainly, you have. In these cases, the reporter is on the street verifying the fact and can already send a message to the announcer so that he can relay to his listeners what has been verified so far. In other situations, the reporter can even go live on the broadcast, reporting live what he has found.
No wonder, according to the survey conducted by Cantar Ibope Media, 35% of radio listeners turn to this medium when they need urgent information.
3 - Simplicity is Everything
If you have ever listened to the radio, you certainly know that not much is needed to consume this medium. If you don’t have a device at home, just have a cell phone handy. Many times, when the cell phone has a radio app, it is not even necessary to have an internet connection. Just have a pair of headphones that will work as an antenna, and you are ready to listen to the radio.
Moreover, with the growing advancements in technology, today you also have the option to interact with the announcer by sending instant messages. You can ask him to relay information, request a song, or simply say “hi.” Cool, right?
4 - Practicality
You have certainly tried to watch TV while doing something else, which probably didn’t go very well. This is because TV requires you to maintain full attention on what is being shown in order to understand it. With radio, however, things do not work that way.
All you need to do is tune into your favorite station and continue doing your daily tasks. You can clean the house, wash the car, work, take care of the kids, play with the dog, all while listening to your favorite songs and staying informed. All through the radio.
5 - Identification
The audience that watches TV, for example, is very broad. Just think about the programs that are broadcasted nationwide at the same time, which does not allow for content segmentation. On the radio, however, there is a connection between the announcer and the listener, both through what is being broadcasted and the station's own programs.
The segmentation of the audience that listens to the radio further strengthens the impact that this medium has among people. In your grandmother's house, for example, it is quite common that the first thing she does in the morning is turn on the radio to the local station. That is identification!
6 - Brings the Listener Closer to the Radio
The relationship established between the listener and the radio is very close, almost as if it were a family member. This is because listeners enjoy participating in the programming, suggesting songs, or just hearing their name being mentioned by the announcer.
According to the survey conducted by Cantar Ibope Media, 93% of radio listeners tune in to the same station every day, varying only to one or two more.
7 - Loyalty
As mentioned in the previous reason, 93% of radio listeners listen to the same station every day. What does this mean? That radio can effectively retain its audience. Unlike what happens on TV, which can only retain an audience to a single channel when there are few options to watch.
This loyalty tends to decrease significantly when there is a subscription TV service, for example. With a greater variety of programming, the audience tends to become increasingly dispersed, which, as we can see, does not happen with radio.
8 - Guaranteed Fun
No wonder, many radio programs are humorous in nature. While you wash the dishes, for example, you can have a good laugh with the program you are listening to on the radio. This will help lighten the burden and annoyance of the task.
So, did our reasons convince you to start listening to the radio?
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It is important to emphasize that even being an AM or FM radio, it is necessary to be present on the internet. BRASCAST offers everything for a station to broadcast and have interactivity with website and apps.
Ready to take your radio to the next level? Visit the site of BRASCAST and check out our plans! With our solutions, you will have all the necessary support to transform your radio into a true success.
