To effectively manage the commercial aspect of your online radio, it's important to pay attention to some details, one of which is the presentation of your station, especially regarding audience numbers.
The market is generally always concerned with reaching as many potential consumers of its services or products as possible, so showcasing the reach and profile of your audience is extremely important to attract financial investors to your business.
In this article, we will provide 5 tips for you to create a media kit to showcase the engagement potential of your online radio and achieve commercial success. But first, let's understand a bit about what a media kit is.
What is a Media Kit?
A media kit is a specific presentation focused on media dissemination where the market will become aware of your company's objectives, having an overview of your strategic planning, demographic profile, and total audience numbers. Generally, after collecting this information, an attractive and fully customized design for your brand is created where this information is distributed. The visual aspect is fully aligned, and the study for a smooth reading of the data is also very important so that the market can correctly understand all the information presented. This material can be displayed on a website or simply distributed by the commercial department during prospecting.
So how can you have a successful media kit? Here are 5 tips that you must include in yours.
1 - Concise and Important Information
There's no point in writing a lengthy text about your company that doesn't contain relevant information for the market to understand your audience potential. You need to write who you are, what your radio's objective is, and get straight to the numbers! The market is hungry for numbers!
2 - Structure a Good Design
A well-structured layout of your presentation is essential so that the material does not deliver a tiring reading experience, which can be detrimental when the market is trying to understand your data. Structure everything according to your brand guide, create sections by topics, starting with a brief introduction to your online radio and then presenting the audience profile.
3 - Prefer Graphs
Images are better visualized, especially when it comes to showing data; each topic section can be represented by various types of graphs and complemented by icons that represent that topic. If necessary, use only a brief text of up to 3 lines to summarize those data.
4 - Present Real Data
It is extremely important to present true data to the market, as “lies have short legs,” and soon your investor will notice that your audience is not real or that it does not meet the desired profile for your service or product. Use, for example, data from Google Analytics that generates trust in those receiving the data, and even if the numbers are small at first, argue to the market the possible advantages of investing in your online radio.
5 - Make a Preliminary Contact Before Sending
Imagine receiving a commercial proposal every day via email with huge files that take time to download and congest your inbox. That's not pleasant for anyone, especially not for your potential investor. Before sending out your media kit, make a preliminary contact, introduce yourself, briefly talk about the company and why you want to send your presentation, and finally ask if you can send it. Another important factor is that your file should be in a format that opens on any computer, like a PDF, for example; additionally, this file should be lightweight and not exceed 1MB to avoid saturating your contact's inbox and also to avoid your email ending up in the SPAM folder. Then, follow up with a call to confirm if your material was received.
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